DUO: Lure Maker with Japanese CraftmanshipNew!!
In the world of Japanese fishing tackles, there is one brand which boast the true Japanese craftmanship. That is DUO. In this blog, you can see the brief histrory of this brand, philosophy and some key products. While there are many product categories in which DUO is producing their lures, I needed to select key […]
Whiplash Factory; Global Fishing Experience, Shaped into Topwater Lures
When most bass anglers first hear about a Japanese lure brand, the expectation is often the same: beautiful paint, delicate balance, and finesse-oriented action.Whiplash Factory breaks that assumption almost immediately. Lures of this brand is designed from the global fishing experience of the designer. And it gives the uniqueness that brought the brand outstanding among […]
The Lure for the BIG BASS; DEPS
When anglers speak about giant bass, trophy hunting, and big-bait culture, one Japanese brand is always mentioned with a special kind of respect: deps.Unlike many fishing brands that focus on versatility and numbers, deps was created for a single, uncompromising goal — to target monster-class bass only. This article explains the origin of deps, its […]
JACKALL; History, Development Philosophy and Now
JACKALL is one of the most influential lure brands in modern Japanese fishing. From iconic designs like the TN series to innovative creations like the GANTAREL, the company has built a strong reputation among anglers of every style. This article introduces JACKALL’s history, development style, signature products, and its expansion into global markets. How JACKALL […]
Application of Seabass Lures for Pike Fishing
Japanese seabass lures—designed originally for Suzuki (Japanese seabass) fishing—should have been more popular in Pike fishing, in my opinion. Although these lures were born in a saltwater environment thousands of kilometers away, their design principles make them surprisingly effective not only for seabass but also for freshwater predator fishing. Here are reasons why I think […]
History of Black Bass Fishing in Japan
Introduction Black bass fishing is one of the most popular fishing art in Japan. Here I would like to show you how it started, why it got huge, and what the situation is today. History of black bass in Japan Black bass (largemouth bass, Micropterus psalmodies) is not the native fish in Japan. The history […]
A Visitor’s Guide to Lake Biwa — Japan’s Legendary Bass Destination
Japan’s largest freshwater lake, Lake Biwa, is one of the world’s most respected fisheries—home to giant largemouth bass, diverse ecosystems, and year-round fishing adventures. Some of you may know that this is the lake produced the worlds largest bass (my blog post about the big bass is here.) Whether you’re chasing your first trophy bass […]
Fishing Tackle Shows in Yokohama and Osaka, in 2026
Have you been to Japan? As a fishing enthusiast, January and February are some of the most interesting timings to visit Japan. Do you know why? Japan's two biggest shows are held in January and February; Yokohama fishing show in January and Osaka fishing show in February. These exhibitions serve as major meeting points for […]
My Love and Hate Relationship with Fishing
I like fishing. But when someone asks me about it, my answer is only conditional. “I like it, but…” I like fishing but it is hard for me to say I like fishing in the community of the angling industry. What the love of fishing means in this industry is like this. You cannot go […]
Self-introduction, Now. I am Ty Hasegawa
For most of you, I am just a person who likes fishing. But actually, I am a professional about fishing tackle. I know all the phases of the journey from planning until the store shelves around fishing or angling products. Since I started my professional career in 2006, I have had various kinds of industry […]