Fishing
The Lure for the BIG BASS; DEPSNew!!

When anglers speak about giant bass, trophy hunting, and big-bait culture, one Japanese brand is always mentioned with a special kind of respect: deps.Unlike many fishing brands that focus on versatility and numbers, deps was created for a single, uncompromising goal — to target monster-class bass only. This article explains the origin of deps, its […]

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Fishing
JACKALL; History, Development Philosophy and Now

JACKALL is one of the most influential lure brands in modern Japanese fishing. From iconic designs like the TN series to innovative creations like the GANTAREL, the company has built a strong reputation among anglers of every style. This article introduces JACKALL’s history, development style, signature products, and its expansion into global markets. How JACKALL […]

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Fishing
Application of Seabass Lures for Pike Fishing

Japanese seabass lures—designed originally for Suzuki (Japanese seabass) fishing—should have been more popular in Pike fishing, in my opinion. Although these lures were born in a saltwater environment thousands of kilometers away, their design principles make them surprisingly effective not only for seabass but also for freshwater predator fishing. Here are reasons why I think […]

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Fishing
Fishing Tackle Shows in Yokohama and Osaka, in 2026

Have you been to Japan? As a fishing enthusiast, January and February are some of the most interesting timings to visit Japan. Do you know why? Japan's two biggest shows are held in January and February; Yokohama fishing show in January and Osaka fishing show in February. These exhibitions serve as major meeting points for […]

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Fishing
Swimbaits in Japan

Swimbaits in Japanese Bass Market This year, a new swimbait was released from Megabass. It was a renewal of the famous swimbait, MAGDRAFT. What was renewed was the improved magnet hook holding system, MAG HOLD system. It is improved in the way that the magnet is not easily exposed out of the body. And they […]

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Fishing
Real Fisher; Offshore Lures Made by the REAL Captain Fisherman

Speaking of offshore boat fishing, nobody else is more reliable than the captain of the boat. Japan’s offshore fishing is prosperous because of the richness of such experienced captains.  It is notable that these captains are often the opinion leaders of the market. When a captain says something is effective on his/her boat, then the […]

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Fishing
History of Black Bass Fishing and Brands Established in Each Era

The brief history of Japanese bass fishing is shown in relation to some major brands and famous bass tournament anglers. 1925  First Release of Black Bass into Lake Ashinoko. A Businessman Tetsuma Akahoshi, who was educated in Pennsylvania Univ, imported black bass from the United States and, with the cooperation of Tokyo Imperial University (now […]

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Fishing
POZI DRIVE GARAGE; Characteristics Speaks in the Water

Since it was founded in 2015 by the famous sea bass angler, Mr. “RED” Nakamura and the lure designer Mr. Iimura have been creating products from unique view points. This uniqueness comes from the combination of the in depth mastery of shallow sea bass game of RED Namakura and feeling of the old American lures. […]

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Fishing
EZ Lab; Where Development and Production Goes Together

In 2004, a soft lure factory in Japan was established, with only one second-hand soft lure molding machine. Since then, this factory has traveled their path to study for the best lure. While it has been successfully helping other brands with their dedicated study, they reached their next stage to have their own brand. This […]

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Fishing
DRT; Stylish Brand with Performance Baits from Japan

DRT (abbreviation of “Division Rebel Tackles”)  is the dedicated bass lure brand. Even this abbreviated alphabet name is not in your mind, the name of TiNYKLASH (Tiny Clash) may ring a bell for you.  What brought DRT to become one of the most popular Japanese baits in the world is the superior products and fashionable […]

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